ICv2 has released comic sales data on the top 300 comics from December 2012. We have provided a little analysis for the My Little Pony comic sales. Join us after the jump for statistics, analysis and charts!
My Little Pony: Friendship is Magic issue #2 from December was delayed until January 2nd. As a result of this delay, future issues were pushed back three weeks. This means there was no new comics scheduled to be released in January. The result is a Top 300 listing that only includes the third printing of issue #1. Even that though, still managed to make the list ranked at 189 with 8,605 books sold to comic stores.
This brings the collective total sales of issue #1 up to 95,384 books sold.
Top 10 IDW Books for December 2012
|TMNT SECRET FOOT CLAN #1||18315|
|STAR TREK COUNTDOWN TO DARKNESS #1||15753|
|TMNT SECRET FOOT CLAN #2||13180|
|DOCTOR WHO PRISONERS OF TIME #1||12752|
|JUDGE DREDD #3||12151|
|MAGIC THE GATHERING PATH OF VENGEANCE #2||11002|
|DOCTOR WHO VOL 3 #4||10865|
|TRANSFORMERS ROBOTS IN DISGUISE ONGOING #13||9935|
|TRANSFORMERS REGENERATION ONE #87||9861|
|MARS ATTACKS TRANSFORMERS (ONE SHOT)||9805|
My Little Pony didn’t make IDW’s Top 10. The reprint of Issue #1 was 12th for IDW, which is actually pretty good considering it was just a reprint.
Of the 28 IDW books on sale in January, only the reprint was My Little Pony related. That accounts for 3.6% of IDW’s offerings for the month.
Unlike previous months where My Little Pony dominated the bulk of IDW’s sales volume, the sales volume of issues sold was in close proportion to MLP’s overall representation in IDW’s offerings for the month (1 book of 28).
This is strictly sales to comic specialty shops through Diamond and does not include newsstands, book stores or other channels, which I would assume to include digital sales. The disclaimer on the source page states:
“Most of the titles on this chart are also distributed to Europe by Diamond UK, which can account for significant sales for the publisher, ranging from 3-20% of the U.S. numbers. Sales by Diamond UK are not included in the numbers above.
One other factor to consider is that sales through Diamond and other comic distributors are non-returnable to retailers. That means that there is a considerable unknown percentage of books unsold at the retailer level, probably amounting to 5-20% of sales.”
So this also does not seem to include European sales. That being said, there is no place where this data is collated and publicly published. ICv2 is considered to be the most accurate publicly available data for comic sales.