MLP Comic Sales Data – November 2012

The success of the My Little Pony: Friendship is Magic comic is pretty incredible. We are not wont to just say things like that though. We wanted to provide some data to back that up.

Join us after the break for a brief look at some of the numbers regarding the MLP comics released for November 2012.
[SOURCE]

My Little Pony Friendship is Magic #1 ranked 15th overall among the top 300 comics for November 2012.
Frankly, this number ranking would have been higher, but the timing coincided with Marvel’s relaunch of many titles which led to significant increases in sales for each of those books.

Top 10 IDW Books for November 2012

MY LITTLE PONY FRIENDSHIP IS MAGIC #1 80128
JUDGE DREDD #1 32266
STAR TREK TNG DOCTOR WHO ASSIMILATION #7 21012
TEENAGE MUTANT NINJA TURTLES ONGOING #16 17140
LOCKE & KEY OMEGA #1 14246
MAGIC THE GATHERING SPELL THIEF #4 12329
DANGER GIRL GI JOE #4 10769
ROCKETEER CARGO OF DOOM #4 10699
FRANKENSTEIN ALIVE ALIVE #2 10685
TRANSFORMERS REGENERATION ONE #85 10568

MLP vs Non-MLP IDW Titles:

Only one of IDW’s 29 titles was MLP related in November 2012, or 3.4% of its offerings.

MLP Sales vs Non-MLP IDW Sales by Volume

If you get nothing else from this post, understand that MLP accounted for almost 22% of IDW’s sales for November 2012 despite 28 other books being on sale. That is phenomonal.

Sales will likely be much lower for December since the first issue of any series gets an automatic boost. There will likely be fewer incentive covers as well for subsequent issues. This first book had many alternate covers that are all grouped together in this data. Unfortunately there wasn’t any data available with a breakdown on specific cover popularity or statistics.

Also, since this is the first issue, there isn’t much data to compare, but we will have more data to play with in the coming months, so expect this column to expand a bit with each successive month.

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One Response to MLP Comic Sales Data – November 2012

  1. Pingback: MLP Comic Issue #1 nabs spot in Top 100 comics of 2012 | Ponyville Gazette

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