In our post announcing the advance order numbers the first issue of the My Little Pony: Friendship is Magic comic, I added a link after the fact to give a little comparison to the market at large. I think it deserves a little more focus, though.
The magic number for MLP #1 was 90,100.
This includes all variant editions of the book. We have to remember that there are 6 different covers, plus a collector’s edition that bundles all 6 covers together. Once we get further into the series with fewer variants, expect significant reductions in sales. The first issue of a series always spikes much higher than the rest of the series eventually averages.
Join us after the jump for the full comparison!
The most recent month’s sales data (September 2012) from Comic Chronicles gives a good idea of the volume that MLP #1 managed to move.
|Avengers vs X-Men #11||167,327|
|Justice League #0||125,868|
|Green Lantern #0||89,909|
|Detective Comics #0||84,063|
|Action Comics #0||78,626|
|Batman The Dark Knight #0||72,919|
|Batman and Robin #0||69,146|
|Earth 2 #0||69,111|
|Batman Incorporated #0||66,112|
Putting MLP #1 on center stage and removing all comparison barriers, the book managed to outshine all but the top 3 selling books of September 2012. That is the only book in IDW’s stable that even comes close to cracking the top 10, nevermind the top 5.
Lets look at the top 10 comics from September 2011. This is the month that DC Comics relaunched most of its titles and caused a surge in comic sales. Even in this month with much higher than normal sales, MLP #1 still would have claimed a top 10 spot landing at #9.
|Action Comics #1||182,748|
|Green Lantern #1||141,682|
|Detective Comics #1||103,392|
|Batman The Dark Knight #1||98,389|
|Fear Itself #6||93,32|
|Ultimate Comics Spider-Man #1||87,237|
|Batman and Robin #1||85,242|
X-Men Vol.2 #1 holds the record for most issues sold of a comic ever. It sold in excess of 8 million copies. This record is likely to never be broken due to its timing in the speculation boom of the 90′s, it’s 5 different variant covers and its co-launch with Uncanny X-Men #281, where the X-Men were split in two teams and each essentially got their own book. This was further boosted by a suprising success in the launch of X-Force #1 only a few months prior, which came in around 4 million copies. I have heard the comparison before and I think its worth repeating. The early 90′s were a time in the industry when people were buying comics like they were shares in a company. So many shares were issued, though, that they essentially became worthless. Unless, of course, you were just reading it for the pictures.
Let us know what you think about the surprising number in the comments! Would you like to see more articles like this? Let us know!
Data from The Comic Chronicles.